Did you know that there is a multi-billion dollar market out there that most online marketers either miss or ignore? No, it's not some obscure online trading type of market, but a HUGE part of the population that you can and should market to - Moms.
Here's a few statistics to show how women (a large portion of which are moms) dominate the consumer market:
- Women control 80% of household spending.
- Women do 60% of online shopping.
- Women buy 81% of all products and services.
According to a recent survey conducted by Marketing Sherpa, mothers spend 13.2 hours per week versus 7.6 hours watching TV. The same survey stated that moms come to the Internet for information and the way to tap into this huge market is by providing the information they're looking for.
Can you really afford to miss taking a slice of the pie on this huge shopping force? Not likely when the fact of the matter is...
Moms Control the Purse-Strings
Typically, it's mom that sets the family budget and does most of the shopping. Just think about it...who buys groceries, school supplies and clothing for the family? Who picks the new dining room furniture? In the past, men traditionally controlled big purchases like cars or electronics - but these purchases are highly influenced by and final decisions are often made by the mothers of the household.
If you are not selling to women, and moms in particular, you are missing out on a huge section of the online shopping market.
So, how are you going to tap into this lucrative market? We have both been marketing to moms for years and we've discovered that one of the best ways to earn Mom's trust and get her to buy is with good, solid information and website content - just as noted in the recent Marketing Sherpa survey.
Find out what problems Moms have and offer a solution, along with a product recommendation to either one of your own products or an affiliate product and some Google Adsense ads. If moms trust the information they're receiving, they buy...it's as simple as that because...
Content is One of Your Best Tools to Generate Leads & Interest
in Your Products
Even as early as 1996, Bill Gates was telling people where money would be made on the Internet...
And even 10 years later, smart and successful marketers still agree..
It's easy enough to say that you could (and should) sit down and write several articles each week - but writing content is extremely time-consuming and there are only so many hours in any given day.
Another option would be to use reprint articles that you can find in some of the major article banks like ezinearticles.com. While you can find all the articles you could ever need and article banks are a great resource, you will have to include the author's resource box when you publish the article.
Why is that a problem?
You are driving traffic away from your site to theirs, since you have to include the author's resource box. Please, don't leak all your traffic like that! Put your own affiliate links, promos for your own products or Adsense ads there instead.
So, perhaps you could hire a ghostwriter and pay anywhere from $10 to $100 or more for just ONE well-written article.
Or you could...
Have Instant Access Great Content with Minimal Expense
How much faster and easier do you think you could tap into this market, if you had top quality content delivered to your inbox each month?
Yes, we're talking about Private Label Rights (PLR) content. You have probably come across several sites that offer private label content memberships. Maybe you have even given a few of them a try ...and were disappointed in the quality of the articles and ebooks you received.
We've been there. Between the two of us, we've tried out plenty of private label programs out there and have spent dozens of hours rewriting articles before we got them to a point where we felt comfortable using them. It would have been just as fast to write them ourselves..
You shouldn't have to
- Correct numerous spelling and grammatical errors.
- Rewrite paragraphs or entire articles because the language doesn't make sense.
- Scrap entire articles or end up with one usable paragraph.
- Waste precious time rewording and rewriting articles you are paying good money for.
(taken from http://www.allmomcontent.com/)
read more on the site..
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